Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. It offers content and services through three channels, including PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its Website, ifeng.com, provides approximately 40 interest-based verticals, such as news, finance, fashion, entertainment, automobiles, live broadcasting, we-media, military affairs, sports, history, and PC digital reading; offers interactive services, including comments posting and user surveys; and operates play.ifeng.com, a third-party developed Web-based game platform and v.ifeng.com, a free online video on demand vertical. Its mobile channel consists of ifeng News, a news application that provides news feeds and other contents in the form of text, image, live broadcasting, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet Website; and Fanyue Novel and Tadu digital reading applications that provide fee-based Internet literatures. In addition, the company offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services comprising SMS-based, music, IVR-based, MMS-based, and animation services. The company was incorporated in 2007 and is based in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I) Holding Limited.